Your communication plan needs to be tailor-made for the Swiss markets, where “markets” is deliberately put in plural. Have you got a plan for the German and/or Austrian market and think you can use that for the German-speaking part of Switzerland, too? Think again.
Whatever your communication/PR/advertising agency has come up with: If it is less than perfectly adapted to the Swiss markets or if there is guesswork involved, your plan needs to be revamped. Obeco will develop a plan for you from scratch or will review and adapt existing plans.